Show contcat information of Interspire on Google Analytics

We can complete Google Analytics reports with the Interspire contact information. From a legal point of view we cannot add personal information into Google Analytics that goes again the TOS of Google. But we are allows to use numerical ids to enrich our reports.

With our Google Analytics addon we use those ids to track users and complete Google Analytics reports with the contact information from customs fields stored on Interspire. That simple trick adds a lot of value to our reports:

  • It allows you to individually track users.
  • We can track user’s performance across the Web site
  • We can launch retargeting campaigns based on user interaction

On the below image, you can see a custom Google Analytics report with the information of the custom fields from Interspire. We use that report for knowing which customers has spent more than 2 minutes reading a report but they finally have quit the page without subscription.

We can use that information to send a retargeting campaign or contact that lead by phone.

We can use that information to send a retargeting campaign or contact that lead by phone.

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